MASS COM tutorial Question 2

Week 8 (P1)
1. Define the features of TV.
2. Explain the organization of broadcast TV industry.
3. What are the sources of income for TV station?
4. Distinguish between a website, a web page and a portal.
5. What are some of the social implications of the internet?


Week 8 (P2)
6. What are the main components in a cable system?
7. What should be the goal of public TV?
8. What sort of impact will the information highway have on your daily life?
9. Explain the social implications of internet to the society.


Week 9 (P1)
1. What are the characteristics that determine newsworthiness?
2. What elements that characterize news?
3. What is hard news, soft news and news reporting?
4. How does blogging differ from traditional print and broadcast reporting?
5. Will the growth of blogs help or hurt traditional reporting?


Week 9 (P2)
6. What are the stages in PR campaign?
7. Define public relations?
8. What are the 4 steps involved in developing PR campaign?
9. How the internet was changed the practice of PR?


Week 10 (P1)
1. DISCUSS ON SEMIOTIC FOR ADVERTISING
Choose only ONE print ads and discuss with the elements of sex sells in advertising


Week 11 (P1)
1. What is advertising?
2. Advantages and disadvantages of advertising.
3. Describe the 3 main components of advertising industry.
4. Describe the main types of online advertising
5. What is positioning? Why it is important to advertiser?
6. What are the 6 phase of advertising campaign?


Week 11 (P2)
7. Explain the four dimensions to evaluate before choosing the various media.
8. What are the differences between consumer advertising and business advertising?
9. What are three criticism that have been leveled at advertising?


Week 12
1. Whom do shield laws protect?
2. Whom do gag orders gag?
3. What is Freedom Information Act? How have reporters used it?
4. What is the difference between libel and slander?
5. What ways can media invade someone’s right to privacy?
6. How can children be protected from exposure to adult-oriented content on the internet?
7. Define copyright
8. Explain the four factors that can make ‘fair use’ of copyrighted materials without violating the provisions of the copyright act.


Week 13
1. Discuss the impact of mass media on children
Explain Magic Bullet Theory, Limited Effect Theory, Agenda Setting Theory, Cultivation Analysis and Pamela Anderson Theory with examples.